Melvins - Tarantula Heart - CD

The Melvins new album Tarantula Heart is like nothing the band has ever done before. Probably the best record they’ve ever recorded. Certainly one of their weirdest. Tarantula Heart was recorded with founding member King Buzzo on guitar, vocals and electronic noise, Dale Crover on drums and vocals, Steven McDonald on bass and vocals, special guest musicians Roy Mayorga on drums, synthesizers and Gary Chester on extra guitar.

Roy Mayorga hails from the bands Ministry, Stone Sour, Soulfly and Nausea. Gary Chester comes from the bands Ed Hall and We are the Astroid.

Formed over 40 years ago in Seattle, they were one of the pioneers of the grunge and sludge metal scenes. Everyone in rock knows Melvins, so now it’s up to the new frontier of the streaming services to bring them to an even bigger audience (and the stats and marketing below show that has been working with millions of monthly listeners on the DSPs). Hired Teams (Radio/PR/Marketing/Manager/Agent/etc): Speakeasy PR (North America), Rarely Unable PR (UK/EU), Liberator PR (Aus/NZ) Press/Publicity/Highlights: Every rock and metal magazine in the world Press Quotes: Radio Promotion: Active Rock Specialty radio for album on release Touring/Live: Just finished an Australia/Japan tour with Mr. Bungle. King Buzzo solo tour Aug-Oct, then Melvins touring late 2024 Advertising Plans & Spends: $15,000 marketing spend targeting similar bands and Ipecac artists. Digital ads leading to playlist, Print ads for Ipecac’s 25th Anniversary in US, UK, Germany, France, Australia, Poland and more Retail Campaign Drivers: PEverything in advertising plan above, plus catalog focused campaigns revisiting 25 years of Ipecac and 41 years of Melvins